LinkedIn Statistics 2024: Exploring the Business Social Network

For years now, LinkedIn has been one of the best social media for connecting with other businessmen and businesswomen. While LinkedIn earnings can’t compare to those of Instagram, TikTok, or Facebook, the platform always had a strong presence within its niche.   

Among other reasons, people often use the platform when looking for new jobs or business opportunities. To help you better understand the company, we’ve made a brief breakdown of its stats.

Top LinkedIn Statistics: Editor’s Choice

  • LinkedIn has around 810 million users.
  • Out of that number, 310 million are active every month.
  • 27 million people use LinkedIn Learning.
  • 24 to 35-year-olds use LinkedIn the most.
  • 43% of the platform’s users are women, and 57% are men.
  • About 50% of US graduates have a LinkedIn profile.

General statistics

  • LinkedIn wants to reach 3 billion users.

According to the company’s representatives, LinkedIn’s goal is to have 3 billion users. But they’re still far away from this milestone, especially if we consider they have approximately 810 million users after 18 years of existence.

The company’s CEO, Jeff Weiner, has stated that he’d like all working professionals to use the platform. In his vision, LinkedIn would become the focal point for various types of business entities and their employees.

  • An average company gets 46% of its social media traffic via LinkedIn.

The official LinkedIn statistics for 2021 show us that companies get 46% of their social traffic through LinkedIn. However, this estimate seems a bit generous, especially if we consider that most businesses focus on SMM strategies revolving around Facebook, Instagram, Twitter, and other social media.

The data suggest that LinkedIn leads the pack in terms of social media lead generation, with 92% of businesses preferring it. Furthermore, 80% of all business-to-business leads coming from social media originate from this platform.

  • LinkedIn is the most popular recruitment channel with 77% as of 2018.

One of the main reasons for LinkedIn’s popularity is the plethora of jobs you can find on the platform. It’s a great tool for both recruiters and job seekers. The numerous LinkedIn B2B marketing tools are another boon that helps facilitate the process. Job search statistics from 2018 indicate that this social media is the most popular channel for employee recruitment, with 77% of hires in 2018 originating from this site.

While these numbers are astonishing, the platform did take a hit between 2017 and 2018. By comparison, in 2017, 92% of recruiters relied on the platform to find new talent. 

  • 27 million people use LinkedIn Learning. 

This online library has a plethora of videos revolving around technology, business, and other professional fields. It’s a great tool for those who are looking to change their profession or sharpen their skills. LinkedIn Learning statistics show us that 27 million people around the globe rely on these online classes to get better at their job.

But LinkedIn Learning is not only great for individual job seekers; it’s also adopted by large and small businesses alike. In fact, 78 of the Fortune 100 companies use the platform to further educate their staff and improve their skillsets. 

  • LinkedIn Recruiter costs $8,999 for an annual subscription.

To make their jobs easier, recruiters rely on LinkedIn Recruiter to find the ideal candidates for any position. It makes the hiring process faster and more efficient, making it ideal for companies with high employee turnover.

LinkedIn Recruiter pricing in 2021 was $8,999 per year. If you go with a monthly plan, you’ll have to set aside $825. By subscribing to Recruiter, you’ll get access to the social network’s premium filters, allowing you to sift through LinkedIn users more efficiently. On top of that, you can send 150 InMail messages each month. InMail is especially great for recruiters, as it allows them to make initial contact with talent.

  • There were 300,000 remote job posts during the pandemic.

The pandemic had a major impact on how LinkedIn was utilized. Although there was still a regular influx and outflux in the workforce, and recruiters continued using the platform to find talent, their approach changed significantly.

LinkedIn statistics for job seekers depict the shift in the type of jobs available. During the pandemic, companies posted ads for more than 300,000 remote positions, something that had never happened in the social media’s history.

At the same time, a lot of job seekers were targeting these openings, as they needed to remain home during the pandemic. There was a 300% increase in “remote working” searches during this period. 

Some things remained the same, though. Candidates who are in some capacity connected to the company are more frequently hired. According to LinkedIn statistics, jobs are more readily available to candidates with a referral. To be more specific, you are four times more likely to get an offer if you’re recommended by someone. 

LinkedIn Usage Statistics 

  • LinkedIn is being used by 810 million people.

As mentioned previously, 810 million people rely on this platform for their job-related communication. Besides the fact it’s great for hiring people, you can also utilize it for B2B sales and other business-related inquiries. 

Unlike other social media, which are used almost every day, most people log into LinkedIn from time to time. There were 310 million LinkedIn monthly active users in 2021, which is less than 50% of the total user base. In other words, the majority of people check their profile once a few months or even less often.

  • 100,000 people used LinkedIn in 2004.

The network was launched back in 2003 and initially had only 10 users. After one year, it reached the 100,000 mark, and two years since its launch, the number of users shot to 1.6 million. 

According to LinkedIn user growth history, the social media had a major breakthrough in 2008, upon the introduction of LinkedIn trends, when it increased its user base by 962.5%. At that point, they had 17 million users. One year later, in 2009, they managed to almost double this number, climbing to 32 million users.

The trend continued as time went by. According to LinkedIn user statistics, more than 277 million people had an account in 2013, 10 years after the platform’s inception.  

  • More than 57 million companies utilize LinkedIn.

Besides having a lot of regular users, LinkedIn is a common tool for companies. A lot of them utilize social media as an interactive business card, allowing them to connect with other brands and entrepreneurs.

The LinkedIn industry breakdown shows us that 10 industries make for 27% of all the LinkedIn accounts, and 25 industries make for 52% of all the profiles. The top 10 industries include information technology, retail, construction, health, education, accounting, financial services, higher education, automotive, and software. 

  • About 50% of US graduates have a LinkedIn profile.

According to a LinkedIn survey from 2018, every second college graduate in the US has a profile on this social network. The utilization of the platform correlates with the education level. For example, people who didn’t surpass high school education make up 9% of users.

It’s also worth mentioning that the social platform is much more popular among high-earners. LinkedIn stats show us that 44% of people who have an account make more than $75,000 annually, which is more than the average US salary. 

  • 40% of people log in every day.

LinkedIn is one of the less frequently used social platforms. Only 40% of people will log into it on a daily basis. This results in more than 1 billion interactions on the website monthly.

An average user spends approximately 17 minutes per month on LinkedIn. Among others, this makes it a very difficult network for gaining a loyal following, as most people are simply not active enough to make a daily connection to your or your brand.

LinkedIn user demographics 

  • LinkedIn is used in 200 countries.

Like many popular social media, LinkedIn has users all over the world. Entrepreneurs and job seekers from 200 countries rely on the platform for new business opportunities. The US leads in popularity with more than 185 million users. After that, we have India (85 million), the Chinese Mainland (56 million), Brazil (55 million), and the UK (32 million).

A lot of Europeans utilize LinkedIn. Five countries have more than 10 million users (UK, France, Italy, the DACH region, and Spain), and 12 countries have between 1 million and 10 million LinkedIn users. 

LinkedIn demographics show us that the network is more popular among men, with 57% of the total users.

  • The largest demographic group that uses LinkedIn is between 25–34 years of age.

By breaking down demographic data, you can notice that the platform is particularly popular among young men and women who have just graduated. Approximately 59% of all LinkedIn users are between 25–34 years of age. This is followed by the 18–24 age group at 20%.

This correlates with human resources stats, which show us that people often open an account after graduating. The platform is great for connecting companies with young prospective employees, as headhunters can rely on tools such as LinkedIn Recruiter to find them.

Similarly, LinkedIn age demographics indicate that only 11% of people above the age of 65 have LinkedIn. In other words, this social media is scarcely utilized among retired people and those who are preparing to step out of the workforce.

  • LinkedIn is most popular among the urban population (44%).

LinkedIn annual reports indicate that the platform is most common among urban users. In fact, 44% of people living in such areas will have a LinkedIn social profile. By comparison, only 27% in rural areas have the network. 

LinkedIn is popular with the White segment of the US population (28% of all the users), followed by Black (24%) and Hispanic (16%).

LinkedIn marketing and revenues

  • LinkedIn job ads reach more than 14% of the world’s population.

Although LinkedIn doesn’t have the best reach compared to some other social media, this traffic is highly targeted. People who use the platform are usually looking for job opportunities, so posting an ad on LinkedIn is much better than posting it someplace else. 

On top of that, the company constantly manages to improve its ad reach. For example, their ads managed to reach an additional 22 million users in the first quarter of 2022 compared to the fourth quarter of the previous year. For reference, this is a 2.8% increase.

  • 55% of managers and business owners use LinkedIn prior to making deals.

Before making a big business deal, 55% of decision-makers will use the platform to analyze their potential partners. Besides checking your company description, they also check the content you post on social media.

Furthermore, one in five managers read LinkedIn marketing influencers’ posts when they want to learn more about a particular topic. In that sense, the platform can also be great for expanding your knowledge.

Over time, social media has become increasingly popular among US marketers. In 2017, 46.3% of marketing professionals used LinkedIn. In 2021, this percentage rose to 50.3%.

  • In 2021, LinkedIn was valued at $29.99 billion.

In 2021, LinkedIn’s total assets were valued at $6.3 billion, while current assets were worth $3.5 billion. The LinkedIn company value was assessed at $29.99 billion. Their revenues steadily rose over the years, standing at $243 million in 2010 and surpassing $10 billion in the fourth quarter of 2021.

LinkedIn Statistics: The Takeaway

Although LinkedIn can’t be placed in the same group as Facebook, Instagram, or Twitter in terms of influence, it still serves a tangible purpose. Social media is especially popular among young people looking for a job. So, it isn’t surprising that most of its users log in periodically when looking for a new business opportunity.

The platform is very popular in Europe and the US and is becoming more common in other parts of the world. The company has continuously improved its platform’s features, which is especially noticeable with the introduction of LinkedIn Recruiter and LinkedIn Learning.

Frequently Asked Questions

How much does it cost to post a job on LinkedIn?

The LinkedIn job posting cost in 2021 was $495 for one month of listing. Each job posting is determined on a pay-per-click basis. In other words, you have to bid for each ad, which probably drives prices this high.

Generally speaking, these costs tend to fluctuate based on the topic and competition. One of the things that companies do is assign a job post budget, which can reduce their LinkedIn advertising costs by up to 35%. 

How much does LinkedIn cost?

LinkedIn is a free platform that anyone above 16 years of age can use. Its premium version, called LinkedIn Premium Career, costs $29.99 per month. It provides additional information about other users and allows you to send direct InMails. 

Although the name might indicate that this option is made for job seekers, it’s actually tailored for companies. It gives recruiters more information about the available talent, their current employment status, and other details useful to recruiters.

How many users are on Linkedin?

According to the latest data, there are around 810 million LinkedIn users worldwide. Furthermore, there are 57 million companies listed on the platform. Approximately 40% of users log into the social network every day, accounting for 1 billion daily interactions.

LinkedIn is most popular in the US, with 185 million users. India comes second with 85 million, followed by China with 55 million and Brasil with 44 million users. 

How many recruiters use LinkedIn?

Approximately 87% of recruiters in the US rely on LinkedIn when scouting talent. This percentage can be explained when we take the enormous number of companies listed on the platform into account. In light of this, there are approximately 14 million open jobs on LinkedIn at any time.

Around 122 million people will get at least one interview via LinkedIn during their lifetime. This leads to 35 million job fillings through direct or indirect LinkedIn connections. 

How widely used is LinkedIn?

LinkedIn is used all over the globe, in 200 countries. If we’re talking about the US specifically, 27% of all adults utilize the platform. In other words, there is a total of 185 million users in the US alone. This is followed by 85 million Indian, 55 million Chinese, and 44 million Brazilian users.

It’s also the most popular social media platform for recruiters. Approximately 46% of all social traffic to B2B sites is driven through this site. 

LinkedIn is most popular in the US, which is followed by India and China. Approximately 185 million people in the states use this social media. Although the country with the biggest population in the world, China makes for only 55 million users. The platform is much more popular in India, with 85 million users. Brazil is the fourth most-common market, with 44 million users.

It’s also worth mentioning the 29 million users in the United Kingdom, the 20 million users in France, and the 17 million users in Canada.

What industry uses LinkedIn the most?

According to LinkedIn statistics, LinkedIn is most commonly used by IT professionals. Approximately 20 million people from this industry rely on the platform for connections, as well as job and talent seeking.

The second most common industries are hospital and health care as well as construction with 15 million users, followed by retail with 12 million users.




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