Growing a company culture is a challenge faced by almost every business. Whether with internal emails or even an internal website for employees, the onus is on the company to create the platform from which to connect its people. And while companies are probably aware of the need for excellent communication, many don’t truly understand the need to keep their employees engaged and focused or simply don’t care enough. That’s why we prepared these crucial communication in the workplace statistics to help you improve the productivity of your business on both a collective and individual level.
Companies with effective programs for communication and support are 3.5 times more likely to beat out their rivals, while well-informed employees outperformed their peers by 77%. These metrics speak volumes about the benefits of effective communication in the workplace. Statistics on employee engagement meanwhile show that companies that put their communications nearer the top of the pyramid have every chance of bettering their productivity.
Communication facts and statistics show that 69% of employees would work harder if they felt appreciated by their employers. They would also be 4.6 times more motivated to produce quality work if they felt like their voice mattered. Once a business understands the need for internal corporate communications best practices and actually implements them, it usually correlates with a motivated workforce and, ultimately, a better bottom line.
It’s not just what you say, it’s how you say it. The best-performing companies have something in common — they keep their communication twice as streamlined, simple, and lacking unnecessary jargon. Statistics on communication suggest that when the goals and philosophies of a company are transmitted clearly and regularly, its employees are far more aware of their objectives. Conversely, statistics on productivity show that companies with bad internal communication risk their employees falling out of the loop and experiencing a productivity drop.
A massive 96% of employees want a more empathetic approach to workplace communication and believe it will result in better retention rates, according to internal communication statistics. For those employers who have recognized its importance, they have reaped the benefits of a workforce who feel invested in, valued, and heard.
In much the same way as companies are damaged by failing to employ internal communications best practices, they can also stand to benefit from creating a support network for their employees. 89% claim they would recommend their company to others if these support initiatives were implemented.
39% of the workforce feel like there is a disconnect between them and the company and that there is little to no room for productive dialogue within its communication structures. This may tie in nicely to the fact that 69% of those in management positions don’t feel comfortable even communicating with their staff. When moving towards a single-minded goal, the importance of communication in the workplace cannot be understated. Employee communication statistics aren’t an exact science, but that is an alarming figure.
One out of three workers feels that existing communication in their company lacks any real honesty and a desire to inform. And it’s no wonder given that only 5.9% of companies notify their workforce of their goals on a daily basis. Even using social media for internal communications can help garner interest and have everyone pulling in the same direction.
That’s right, three out of every four workers feel that they aren’t given enough information or news about the company and would like to be included in their internal communications. Poor communication statistics show that 60% of companies admit they haven’t even implemented long-term strategies to promote effective communication in the workplace.
As much as 86% of the workforce claim that a lack of internal communications is largely to blame for failures by the company. A monthly newsletter or even an internal website for employees to keep abreast of news or developments can make a difference. Any organization is only as strong as its weakest link.
Workplace communication statistics show that 21% of those responsible for internal employee communication have no plans in place to effectively do so within the company. That number increases to 23% in North America.
In addition, only 23% of those at executive or partner-level positions believe that they have a decent track record when aligning the company’s vision with that of their employees. There are a whole host of project management software solutions that a company can make use of to lighten the load of communications and don’t need a fully hands-on approach to achieve connectivity with their staff.
Communication in the workplace statistics show that the average person receives around 121 emails a day while sending closer to 40. Email remains one of the best internal communication tools but to manage email effectively, an employee should ensure they know how to prioritize them accordingly.
Communication statistics show that having effective internal communications tools is essential for any well-run company and is necessary for ensuring productivity, good morale, and commitment. Types of communication in the workplace vary (the pandemic made video meeting tools like Zoom more popular than ever) but what matters is that it’s used to grow the relationship between employer and employee.
Internal communication market size indicates that email will always be one of the more popular employee communication tools at any level of business. Communication stats further suggest that an upward of 90% of companies still rely heavily on email for all their commercial correspondence.
In a professional or personal capacity, when you speak to and treat people with decency and listen to what they have to say, they are far more likely to go out of their way to ensure that their work is of a high standard. While there are some companies who are the very definition of effective communication in the workplace and know how best to exchange ideas and information, others could use our communication in the workplace statistics to change or enhance their approach to conversations with employees and boost performance.
Sources
ThinkTalent, Hubspot, Salesforce, Internal Association of Business Communicators UK, Forbes, Forbes, Queens University, HR Technologist, Recruiter, Trade Press Services, Salesforce, Gatehouse, Deloitte